Lynda - Marketing Foundations: Integrated Marketing Strategies

Author: sddd on 19-09-2017, 04:38
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Lynda - Marketing Foundations: Integrated Marketing Strategies
Lynda - Marketing Foundations: Integrated Marketing Strategies
Size: 2.35 GB | Duration: 2h 5m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography-and real-world best practices established by leading brands-to deliver the right message, to the right customers, at the right place and the right time. Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Topics include:
* Seven-step branding
* SWOT analysis
* Building a value proposition for your brand
* Creating buyer personas
* Creating engaging content (content marketing)
* Managing media and communication channels
* Mapping the customer experience
* Engaging social employees
* Real-time marketing and neuromarketing
Lynda - Marketing Foundations: Integrated Marketing Strategies

Download link :
(If you need these, buy and download immediately before they are delete)

Links are Interchangeable - Single Extraction - Premium is support resumable
Lynda - Marketing Foundations: Integrated Marketing Strategies
Lynda - Marketing Foundations: Integrated Marketing Strategies
Size: 2.35 GB | Duration: 2h 5m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography-and real-world best practices established by leading brands-to deliver the right message, to the right customers, at the right place and the right time. Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Topics include:
* Seven-step branding
* SWOT analysis
* Building a value proposition for your brand
* Creating buyer personas
* Creating engaging content (content marketing)
* Managing media and communication channels
* Mapping the customer experience
* Engaging social employees
* Real-time marketing and neuromarketing
Lynda - Marketing Foundations: Integrated Marketing Strategies

Download link :
(If you need these, buy and download immediately before they are delete)
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